Heartify is a fast-moving health-tech company dedicated to transforming how people monitor and understand their cardiovascular wellbeing. At our core, we develop a mobile app that turns everyday smartphones into powerful heart-rate and HRV tracking tools — enabling users to gain meaningful wellness insights easily and accessibly.
We offer an environment where ambitious professionals can make a genuine impact — you'll work in an agile, trust-driven setting, crafting products that meet real needs and move markets. If you're passionate about health tech and ready to shape the next wave of digital wellness innovation, join us.
The Role
This is the role for someone who lives and breathes web funnels. You'll own quizzes, landing pages, onboarding flows, and paywalls across our product portfolio — generating hypotheses, running experiments, and optimizing every step to maximize conversion and revenue. You'll work at the intersection of product and marketing: close enough to UA to understand what's being bought, and sharp enough to turn that into funnel experiences that convert.
What you'll do
Own web funnels across our product portfolio — quizzes, landing pages, onboarding flows, paywalls
Generate hypotheses nonstop and test them
Work closely with the UA team — understand where traffic comes from, what pain points resonate, what messaging lands — and turn all of that into funnel structure and content
Write sharp UX copy for every funnel screen: headlines, quiz questions, CTAs, value props
Live in the analytics: conversion rates, cohort behavior, retention curves, revenue per funnel. You'll know exactly what's working and what's leaking
Own funnel-level unit economics — make sure every funnel pays for itself
Manage funnels across multiple products and verticals — different niches, different audiences
Sync with Product Managers to make sure the funnel experience and the core product tell the same story
What we're looking for
2+ years in a Growth PM, Product Marketing, or Conversion-focused role where web funnels were your main thing
You've actually built and optimized funnels — quizzes, multi-step pages, paywall screens — not just analyzed someone else's
A/B testing is your default mode, not a nice-to-have. Hypothesis → test → analyze → iterate, on repeat
You understand performance marketing (Meta, Google, Apple) well enough to know how traffic arrives and what users expect when they land — you're not buying media, but you get the mechanics
Comfortable with segmentation, cohorts, and retention analysis
Familiar with AppsFlyer, Amplitude, GA, Stripe, RevenueCat, GrowthBook, Firebase or similar analytics tools
You think in unit economics
Heads up — what this role is NOT
Not a UA / media buying role — you don't run ad campaigns
Not a classic product role — you're not building app features or managing a technical roadmap
Not managing marketing — you work with them, receive acquisition context, and turn it into funnel wins
Why Join Us
Work remotely with a flexible schedule
Join a global team of A-players who value speed, responsibility and results
Make a real impact: your decisions directly shape the success of our products
Competitive compensation with opportunities to grow as the company scales
Great culture with freedom, trust, and the chance to work on a product that reaches millions