About Heartify
Heartify is a fast-moving health-tech company dedicated to transforming how people monitor and understand their cardiovascular wellbeing. At our core, we develop a mobile app that turns everyday smartphones into powerful heart-rate and HRV tracking tools — enabling users to gain meaningful wellness insights easily and accessibly.
We offer an environment where ambitious professionals can make a genuine impact — you'll work in an agile, trust-driven setting, crafting products that meet real needs and move markets. If you're passionate about health tech and ready to shape the next wave of digital wellness innovation, join us.
We offer an environment where ambitious professionals can make a genuine impact — you'll work in an agile, trust-driven setting, crafting products that meet real needs and move markets. If you're passionate about health tech and ready to shape the next wave of digital wellness innovation, join us.
The Role
This is the role for someone who lives and breathes web funnels. You'll own quizzes, landing pages, onboarding flows, and paywalls across our product portfolio — generating hypotheses, running experiments, and optimizing every step to maximize conversion and revenue. You'll work at the intersection of product and marketing: close enough to UA to understand what's being bought, and sharp enough to turn that into funnel experiences that convert.
What you'll do
- Own web funnels across our product portfolio — quizzes, landing pages, onboarding flows, paywalls
- Generate hypotheses nonstop and test them
- Work closely with the UA team — understand where traffic comes from, what pain points resonate, what messaging lands — and turn all of that into funnel structure and content
- Write sharp UX copy for every funnel screen: headlines, quiz questions, CTAs, value props
- Live in the analytics: conversion rates, cohort behavior, retention curves, revenue per funnel. You'll know exactly what's working and what's leaking
- Own funnel-level unit economics — make sure every funnel pays for itself
- Manage funnels across multiple products and verticals — different niches, different audiences
- Sync with Product Managers to make sure the funnel experience and the core product tell the same story
What we're looking for
- 2+ years in a Growth PM, Product Marketing, or Conversion-focused role where web funnels were your main thing
- You've actually built and optimized funnels — quizzes, multi-step pages, paywall screens — not just analyzed someone else's
- A/B testing is your default mode, not a nice-to-have. Hypothesis → test → analyze → iterate, on repeat
- You understand performance marketing (Meta, Google, Apple) well enough to know how traffic arrives and what users expect when they land — you're not buying media, but you get the mechanics
- Comfortable with segmentation, cohorts, and retention analysis
- Familiar with AppsFlyer, Amplitude, GA, Stripe, RevenueCat, GrowthBook, Firebase or similar analytics tools
- You think in unit economics
Heads up — what this role is NOT
- Not a UA / media buying role — you don't run ad campaigns
- Not a classic product role — you're not building app features or managing a technical roadmap
- Not managing marketing — you work with them, receive acquisition context, and turn it into funnel wins
Why Join Us
- Work remotely with a flexible schedule
- Join a global team of A-players who value speed, responsibility and results
- Make a real impact: your decisions directly shape the success of our products
- Competitive compensation with opportunities to grow as the company scales
- Great culture with freedom, trust, and the chance to work on a product that reaches millions
